Privacy Policy

1. Introduction

Funnelytica ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our content funnel intelligence platform ("Service").

By using Funnelytica, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Account Information

When you create an account via OAuth (Google, Microsoft, or Facebook), we collect:

• Email address
• First and last name
• Profile picture (if provided by the OAuth provider)
• OAuth provider identifier

2.2 Google Analytics Data

When you connect your GA4 account, we access and store:

• GA4 property identifiers and names
• OAuth access and refresh tokens (encrypted)
• Analytics metrics (page views, sessions, engagement data, traffic sources)
• URL paths and page titles from your website

2.3 Classification Data

We store AI-generated classifications including:

• URL-to-funnel-stage mappings (TOFU, MOFU, BOFU)
• Classification confidence scores
• AI-generated reasoning and insights

2.4 Billing Information

Payment processing is handled by Stripe. We store:

• Stripe customer ID
• Subscription status and tier
• Billing history references

We do not store credit card numbers or full payment details.

2.5 Usage Data

We automatically collect:

• Browser type and version
• Pages visited within Funnelytica
• Time and date of access
• Referring URLs

3. How We Use Your Information

We use collected information to:

• Provide the Service: Display analytics dashboards, generate classifications, and create reports
• Process Payments: Manage subscriptions and billing through Stripe
• Improve the Service: Analyze usage patterns to enhance features
• Communicate: Send service updates, billing notifications, and support responses
• Security: Detect and prevent fraud, abuse, and unauthorized access
• Legal Compliance: Meet regulatory obligations

4. Data Sharing and Third Parties

We share data with the following third-party services:

Service Providers

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate security measures including:

• Encryption of sensitive data (OAuth tokens, API keys) at rest and in transit
• Secure HTTPS connections for all data transmission
• Access controls limiting data access to authorized personnel
• Regular security reviews and updates

While we strive to protect your data, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your data as follows:

• Account data: Retained while your account is active and for 30 days after deletion request
• Analytics data: Retained while your account is active
• Classification data: Retained while your account is active
• Billing records: Retained for 7 years for legal compliance

7. Your Rights

Depending on your location, you may have the following rights:

GDPR Rights (EU/UK Residents)

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate data
• Erasure: Request deletion of your data
• Portability: Receive your data in a structured format
• Objection: Object to certain processing activities
• Restriction: Request limited processing

CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information (we do not sell data)
• Right to non-discrimination for exercising privacy rights

To exercise these rights, contact us at privacy@funnelytica.cc

8. Cookies and Tracking

We use cookies and similar technologies for:

• Essential cookies: Required for authentication and security
• Analytics cookies: To understand how the Service is used (via Google Analytics)

You can control cookies through your browser settings.

9. International Data Transfers

Your data may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.

10. Children's Privacy

Funnelytica is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service. The "Last updated" date at the top reflects the most recent revision.

12. Contact Us

For privacy-related questions or to exercise your rights: